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Friday, 30 January 2009 |
By Mike McCoy
 The world of Search Engine Optimization is full of jargon that may at first be a bit confusing to the beginner. The terms involved aren't difficult to understand; they are simply unfamiliar. Here are some answers to common questions about SEO.
What is a back link? In Search Engine Optimization, links that point toward a certain page from another page are called back links. Back links are important in SEO, since they weigh heavily in a site's search engine ranking. Basically, if someone at SomeonesSite.com links to a page on YourSite.com, this would be a back link for you but not for them. By the same token, when you link to their site, it is a back link for them but not for you. In this case, it would be what is called an outbound link for you.
What is a landing page? A landing page is any page where readers arrive after clicking a link from another website. When used in Internet marketing, it usually refers to a page people are sent |
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Last Updated ( Friday, 30 January 2009 )
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Thursday, 29 January 2009 |
By scott gallagher
 This article offers five helpful tips for SEO beginners in small businesses.
1. Use your page titles, tags, and headings: Small business marketing online can be a difficult part of business. However, you need every advantage that you can get. If you're not familiar with these terms and are setting your website up yourself, search them out online so you can see how to properly set them up in your web page to help improve your search results. Alternatively, if you are using a web designer be sure they understand what keywords you are hoping will bring people to your site.
2. Try article marketing: Writing articles about the area of business that you are engaged in is one of the most useful ways of increasing traffic to your site. Not only will people reading the articles find their way to your site, the incoming links will feed into the third tip below. Article marketing is a must for small business marketing online.
3. Build quality incoming links: The links coming into your site will play a large part in |
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Last Updated ( Thursday, 29 January 2009 )
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