Black Hat SEO: Not Worth It
Saturday, 07 March 2009
By scott gallagher

  When you're engaging in local internet marketing, it can sometimes seem like an extremely uphill battle. Often, people enter into the online world with their local business because they are having a hard time supporting themselves with just the business they can bring in locally alone. This leaves them with one alternative, which is to try and find more customers. Of course, the internet is great for that as it readily provides businesses all over the world with the opportunity to market to millions of individuals. However, starting from scratch online, when so many competitors are ranking so much higher in the search engines, can be frustrating.


Black Hat SEO refers to methods used by the more nefarious search engine optimization experts out there. This technique involves a number of different methods that are considered to be underhanded, sneaky, and generally against the rules by the web using population at large, as well as by the search engines themselves. A bit of good advice to anyone pursuing local internet marketing is to avoid any of these shady techniques at all costs.

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Last Updated ( Saturday, 07 March 2009 )
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Viral Marketing, Not as Sick as it Sounds
Friday, 06 March 2009
By Frederic Blondeau

  Viral marketing is a perfect example of the power of the internet. Viral marketing has becomes force in internet marketing.


There is no doubt that the reach of the internet is huge and when you think about the power of viral marketing on the net it is almost mind boggling. Viral marketing is the use of social networking to get out the work on products or services to brand them. It is an absolutely brilliant, effective and cheap way to spread the word about almost anything. The reason it is called viral marketing is because of its self replicating process.

Viral marketing in its purest form is really a word of mouth technique. What is truly incredible is how fast something can spread out in cyber space just from a spark of an idea or notion. Some people might remember a commercial about shampoo that used the phrase she told two friends then they told two friends and so forth on and son. Well, that is exactly what viral marketing is only in the high tech world. Through social networks you can get
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Last Updated ( Friday, 06 March 2009 )
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