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Saturday, 24 January 2009 |
By Art Gib
 Search engine optimization is all the rage these days, with every small company, it seems, offering their services to help you optimize your website. But do they really know what they are doing or are they just going to take your money and run off with it, leaving you with bad search engine rankings and nothing to show for your lost money? Should you focus on local search engine optimization or just some general search engine optimization?
Local search engine optimization is useful when you service a smaller area; say you have a physical store in a small city in Utah. You would not really want to advertise your website to the whole United States, but only to a small area in Utah so you can attract people to come into your brick and mortar store.
With local search engine optimization, that is the goal. You are targeting phrases that include your local geographic location. With this in mind, when someone searches for Alpine, Utah mortgage lender, your website and company name would appear in the top four or five listings, preferably the |
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Last Updated ( Saturday, 24 January 2009 )
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