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Tuesday, 20 January 2009 |
By Simon_M Skinner
 Everyone today is talking about video on the internet. You see it on many new websites and many older ones are integrating it in as well. You hear all about the YouTube revolution and the millions that Google spent to bring them into the fold. Why would they pay so much for something unless it was worth a lot to them in the future? Their investment should tell you something about the future of video advertising. So why exactly is video on the internet the way to go? Why isn't it the way to go would be an easier question to answer, but let's look at the answers anyway.
- First of all you're going to be developing loyal customers. When you create a "channel" on YouTube, you're actually going to have some of the same people watching every single video. When you come out with a new product or service, you can do different "episodes" about your company and inform the viewer all about you. If you make them entertaining in the process, people will come back to your channel again and |
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Last Updated ( Tuesday, 20 January 2009 )
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Monday, 19 January 2009 |
By Scott Lindsay
 Internet marketing is, in many ways, similar to all other forms of marketing in the past fifty years. Certainly the dynamics of the Internet make it unique, but it does provide a sense of commonality when viewed from a practical standpoint.
For instance, twenty years ago brick and mortar businesses were concerned about what their competitors were doing and how to stay in the same league. This mentality is found online. When an online business works at pinpointing their competitors and discovers ways to do certain things better that business stand a better chance of succeeding. This process is part of the marketing strategies needed for successful online business.
Some of the potential downfalls in Internet marketing is to assume that 1) you know what the customer wants intuitively, 2) you know the best methods of reaching these customers and 3) you don't really need to do significant marketing to ensure the success of your online firm.
The end goal of online marketing hasn't changed, but some of the methods have. You still want customers to visit your website, but the truth |
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Last Updated ( Monday, 19 January 2009 )
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