| Internet Marketing and Search Engine Optimization |
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| Written by Webmaster | |
| Thursday, 26 February 2009 | |
By Art Gib With the advent of the internet in the late twentieth century came a new way to reach intended consumers: marketing through the internet. In practice internet marketing covers a broader range of techniques than what a strict interpretation of the term implies. Virtually any form of digital media employed in marketing can be used for internet marketing e.g email and wireless media. Also, internet marketing involves more than simply creating a website.
For example, incorporation of the company's business model plays into how websites are designed. Also, the target audience affects how the website is designed since designers cater to the audience to create maximum appeal. Effective internet marketing also attempts to make a company's advertizing impact reach not only a global audience, but reach the individual who already knows what they're looking for as well. In order to accomplish this feat many companies choose to employ the services of consultants who specialize in optimizing websites. These consultants, often called Search Engine Optimizers, or SEO's, rely on proven strategies to make their client's websites rate higher on search engine results lists. Search Engine Optimization (also abbreviated SEO) got its start in the mid 1990's. Initially, webmasters of individual sites served as the first SEO's. In order to make their sites searchable webmasters submitted a page to a search engine, which in turn downloaded a copy of that page. After being downloaded the pages were searched by a search engine spider which extracted key information including keywords. Since these spiders used meta tags, a collection of a web site's key information as recorded by the site webmaster, search results with false high relevancy ratings were common. This happened since webmasters could intentionally include keywords in the meta tags that did not relate to the actual content of the website and also because of inaccurate or incomplete data inputted by the webmasters. Steps to prevent such abuse resulted in the creation of search engines like Google. Google founders Larry Page and Sergey Brin developed a mathematical algorithm to produce a number known as PageRank. PageRank serves as an additional rater of relevancy and is determined by the number of inbound links. An inbound link means that site A has a link going to site B where PageRank interprets that as site A voting for site B. Think of it as an electronic popularity contest where having the most votes gets you the highest spot on search returns. The process of PageRank explains why SEO's put so much effort into creating as many inbound links for their site as possible - it bolsters their company's position on search results. OrangeSoda is dedicated to demystifying small business online marketing for their clients using reliable business internet marketing strategies. Art Gib is a freelance writer. Tag it:                  |
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| Last Updated ( Thursday, 26 February 2009 ) |
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